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The Art of Short Selling
By: Marketplace Books, Marketplace Books; F., Staley, Kathryn; Staley, Kathryn F.

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Item #: 2006
Publisher: John Wiley & Sons
ISBN: 0471146323
Publish Date : 1/15/1997
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Synopsis:
Finally, a book showing serious investors how to cash in on the latest lucrative investment trend; short selling. With razor-sharp insight and extraordinary wit, Staley explains what it is, how it works, best type of companies to short, and never before released strategies of the world's top short sellers.

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Table of Contents:
Part One Facts and Practitioners3(40)
1 Overview: Wealth with Risk
3(20)
Who Sells Short?
4(1)
Why Opportunities for Short Selling Exist
5(2)
Analytical Techniques: How to Detect the First Tremors of the Quake
7(5)
Who Can Benefit from the Wisdom of Short Sellers?
12(1)
Mechanics and Risks
13(3)
Current Market Statistics and Growth Prospects
16(3)
Caveats
19(1)
Notes
20(3)
2 Short Sellers
23(20)
Hedge Funds and Investment Advisors
23(2)
Short Sellers--The Alter Ego of Wall Street
25(4)
Notes
39(4)
Part Two Categories and Examples43(180)
3 Bubble Stocks
43(20)
Dirty Carpets: ZZZZ Best
43(1)
Harrier: It Just Didn't Add Up
44(9)
Second Derivation: Medstone
53(5)
More on Prospectuses
58(4)
Notes
62(1)
4 High-Multiple Growth Stocks, Part 1: High Risk, Low Return
63(30)
Computers and Cabbage Patch Dolls: Coleco
64(3)
Keeping Score with Baseball
67(6)
Marble and Brass in a Grocery Store: J. Bildner & Sons
73(8)
Lending to Franchisees: Jiffy Lube
81(10)
Notes
91(2)
5 High-Multiple Growth Stocks, Part 2: High Returns, Faltering Growth
93(20)
Beverages
93(1)
Cott Corporation
94(6)
Snapple Beverage Corporation
100(5)
High Tech: Media Vision
105(7)
Notes
112(1)
6 If You Can't Read It, Short It
113(14)
National Education
114(6)
Autotote
120(5)
The Weasel: Western Savings and Loan
125(11)
Insurance Companies: Who's on First?
136(7)
Notes
143(4)
7 Money Suckers: Coining Money to Live
147(22)
The Nine Lives of Integrated Resources, Inc.
147(19)
Summit Technology, Inc.
162(5)
Notes
167(2)
8 If You Can't Fix It, Sell It
169(20)
Harcourt Brace Jovanovich Escapes Maxwell's Money
170(5)
Texas Air: Flying with Frank
175(4)
Kay Jewelers Sells Out (or Tries to) at the Annual Sale
179(3)
Morrison Knudsen
182(5)
Notes
187(2)
9 Industry Obsolescence: Theme Stocks
189(20)
The Arizona Land Race
190(1)
American Continental: What's All the Ruckus About?
191(7)
Sun State Savings Acquired on Margin
198(3)
Valley National: Uncharacteristic Wall Street Battle
201(6)
Notes
207(2)
10 All of the Above: Crazy Eddie
209(14)
An Identifiable Story Stock
209(1)
A Private Family Bank or an Electronics Chain?
210(1)
Does a Medical School Count as Vertical Integration?
211(1)
Wall Street Hysteria and Home Shopping
212(2)
The Plot Develops
214(3)
The Big Break
217(3)
Notes
220(3)
Part Three History and General Lessons223(54)
11 Shortcomings
223(12)
Three Short Sins
223(4)
And a Multitude of Small Follies
227(6)
And Last of All
233(1)
Notes
234(1)
12 History and Controversy
235(20)
History
235(12)
Witch Hunts and Regulation
247(5)
Notes
252(3)
13 Six Pillars of Fundamental Short Selling
255(22)
The Short Seller's Random Walk for Ideas
255(20)
1. The Pessimist's Guide to Financial Statements
257(7)
2. In Search of Greed and Sleaze
264(8)
3. The Bigger Puzzle
271(2)
4. Who Owns It?
273(1)
5. Check the Water Temperature
273(1)
6. Pay Attention
274(1)
Concept Recap
275(1)
Conclusion
275(2)
Appendix: Margin Accounts and Short Selling277(2)
Index279


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